The impact of app revenue model choices for app revenues: A study of apps since their initial App Store launch

When launching a new app in one of the major stores, developer must decide how to generate revenues from that app. The decision includes whether charge an upfront payment customer or make it free download and include in-app payments. In this study, we analysed effect these decisions on amount revenue generates if differs for gaming (hedonic value-orientation) productivity (utilitarian apps. To analyse effect, used approximately two years mobile panel data 330 newly launched US Apple App Store Based random effects regression analysis, report downloads combined with payments are superior generation By contrast, apps, relying only either highest revenues. For developers, offering apps is thus recommended. charging downloading features more successful. This study complements existing literature by investigating performance specific model options developers store settings.